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Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.
Alexa+’s shopping engine — reviews, price tracking, auto-buy, order history — is now live in the UK, three weeks after Amazon removed the UK/EU Buy Box eligibility bar. Here’s what that combination means for your listings.
Amazon is reportedly testing “More Buying Choices” directly in search results, not just the product page. Here’s what’s changing and what to check on your listings now.
Chinese sellers now outnumber US sellers in Amazon’s top 10,000 — but US sellers still hold 93.2% of the top 100’s revenue. Headcount and revenue tell very different stories.
New Marketplace Pulse data shows Rufus mostly ignores organic rank when recommending products. Here’s why that makes real-time Buy Box visibility more important, not less.
A bad actor can file a trademark on your brand name, enroll in Amazon Brand Registry, and get your real listings suspended — and it looks nothing like a typical hijack. Here’s how the fraud pattern actually works, what you can do to prevent it, and why SentryKit’s role starts only after a claim already succeeds.
From July 20, Amazon removes the Buy Box performance eligibility bar in the UK and EU — a separate mechanic from seller selection. The practical risk: unauthorised sellers no longer need a performance track record to compete for your Buy Box. Here’s what to watch.
Amazon quietly removed the Featured Offer eligibility gate this July — every offer now enters the ranking pool directly. Here’s what actually changed, why it raises the bar rather than lowering it, and the signals sellers should be checking this week.
When a top competitor goes out of stock, their keyword rankings soften and traffic redistributes. Most sellers find out too late. Here’s how the window actually works, what to do the moment the signal hits, and why timing is the only variable that matters.
Brand Analytics is one of the most powerful tools available to Brand Registry sellers — for demand intelligence. But it has five critical gaps. Here’s what it shows, what it misses, and what you still need to monitor separately.
A China-based seller delisted for selling counterfeit hats was relisting within days — every time. Here’s the structural gap in Amazon’s enforcement system that bad actors exploit, and why detection before a strike is your only reliable defence.
