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Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.

Amazon Content Partners: What It Really Changes
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Amazon Content Partners: What It Really Changes

Amazon blocked ChatGPT’s crawlers, then launched a program paying creators to do the same thing on their own sites — in exchange for feeding Amazon’s AI shopping tools. Here’s what that trade actually means for brand visibility.

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Amazon New Selection Program: Eligibility Before Oct 31
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Amazon New Selection Program: Eligibility Before Oct 31

Amazon’s New Selection Program auto-applies fee credits to eligible new branded ASINs — but only through October 31, 2026, and only if your ASIN clears a specific set of account- and ASIN-level criteria. Here’s the full eligibility checklist, what commonly disqualifies a launch, and why Buy Box risk is a separate problem from the credit itself.

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Amazon Seller Central Passkeys: What They Protect
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Amazon Seller Central Passkeys: What They Protect

Amazon is rolling out passkeys to every Seller Central account this July — a real fix for credential phishing. But passkeys only guard the login screen. They won’t catch a Buy Box hijack, a fraudulent brand claim, or a listing Amazon changes on its own. Here’s the gap sellers still need to watch.

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Google's UCP Hits AI Mode: Should Sellers Care?
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Google’s UCP Hits AI Mode: Should Sellers Care?

Google’s Universal Commerce Protocol just went live inside AI Mode search, letting shoppers buy directly from results with no storefront involved. It’s limited to a couple of retailers, and Amazon isn’t one of them yet. Here’s why sellers should watch this closely, not react to it.

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Amazon Reviews Login Required? Here's Why
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Amazon Reviews Login Required? Here’s Why

Amazon is quietly testing a login wall on reviews while keeping its AI “Customers say” summary open to everyone. I don’t think this is about reviews — it’s an early signal of a much bigger bet on who controls access to Amazon’s data as it pours billions into AI infrastructure.

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