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Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.
Amazon is quietly testing a login wall on reviews while keeping its AI “Customers say” summary open to everyone. I don’t think this is about reviews — it’s an early signal of a much bigger bet on who controls access to Amazon’s data as it pours billions into AI infrastructure.
Amazon is auto-creating Virtual Multipack listings on eligible single-pack ASINs — no request needed. You have until July 27 to see what’s been created and until August 10 to edit or delete it before it goes live. Here’s exactly where to check and what to do next.
From July 20, Amazon removes the Buy Box performance eligibility bar in the UK and EU — a separate mechanic from seller selection. The practical risk: unauthorised sellers no longer need a performance track record to compete for your Buy Box. Here’s what to watch.
Amazon raised Seller Fulfilled Prime’s delivery performance bar on July 6, with a per-ZIP delivery visibility tool expected later this year. Here’s what changed, who’s most exposed, and what to check against the new threshold now.
Amazon Transparency and Project Zero both fight counterfeiting — but they work at completely different layers. Transparency blocks fake units in the supply chain. Project Zero removes infringing listings faster. Here’s how to decide which one your catalog actually needs.
Amazon automatically rewrites titles over 75 characters on July 27 — without preserving keyword priority. Find out which title structures are most at risk, why it’s an ACO problem as much as a compliance one, and how to catch changes the moment they happen.
Amazon redesigned the Add Products tool with a 3-panel layout, AI-assisted prefill, and inline bulk editing. Here’s what each panel does and what sellers working high-volume catalogues need to know.
A China-based seller delisted for selling counterfeit hats was relisting within days — every time. Here’s the structural gap in Amazon’s enforcement system that bad actors exploit, and why detection before a strike is your only reliable defence.
Amazon is sending 30-day ASIN deactivation notices for brand-generic abuse, duplicate ASINs, and variation stuffing. Here’s what triggers a notice and how to audit your catalog.
Someone can change the brand name on your Amazon ASIN without your knowledge — no unauthorized seller required. Here’s how the attribute manipulation attack works in 2026, what it breaks in your catalog, and how Brand Catalog Lock stops it before the damage compounds.
