Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.
Amazon is rolling out passkeys to every Seller Central account this July — a real fix for credential phishing. But passkeys only guard the login screen. They won’t catch a Buy Box hijack, a fraudulent brand claim, or a listing Amazon changes on its own. Here’s the gap sellers still need to watch.
Google’s Universal Commerce Protocol just went live inside AI Mode search, letting shoppers buy directly from results with no storefront involved. It’s limited to a couple of retailers, and Amazon isn’t one of them yet. Here’s why sellers should watch this closely, not react to it.
Amazon is quietly testing a login wall on reviews while keeping its AI “Customers say” summary open to everyone. I don’t think this is about reviews — it’s an early signal of a much bigger bet on who controls access to Amazon’s data as it pours billions into AI infrastructure.
Amazon is auto-creating Virtual Multipack listings on eligible single-pack ASINs — no request needed. You have until July 27 to see what’s been created and until August 10 to edit or delete it before it goes live. Here’s exactly where to check and what to do next.
Marketplace Pulse’s 2026 Seller Index found 38% of Amazon sellers distressed and only 23% thriving — and I don’t think that’s a competition story. It’s a margin story: fees and ad spend are quietly eroding P&Ls while unit share keeps consolidating toward fewer sellers. Here’s what actually separates the two groups, and it isn’t tooling.
TACoS keeps climbing for most Amazon sellers even when ad efficiency improves — because organic sales aren’t keeping pace. Here’s how brands are using TikTok content to build organic demand and pull TACoS back down without touching ad spend.
Amazon’s New Selection Program relaunches July 30 with bigger credits for new-to-catalog ASINs. The credit rewards launching a listing — not keeping it safe once it’s live. Here’s the blind spot sellers should close before they expand.
Six quiet Amazon changes — review summaries before the click, split-variation reviews, no more Contact Customer, search weighing post-click signals, more Seller Central AI, and visible Subscribe & Save benchmarks — all point one direction: mediocrity isn’t hideable anymore.
Amazon Vine lets eligible Brand Registry sellers get honest reviews from Amazon’s most trusted reviewers — but it comes with fees, unit limits, and real risk if your product isn’t ready. Here’s how the program works in 2026 and how to decide if it’s worth it.
Agentic Commerce Optimization (ACO) defines what it takes for AI purchasing agents to recommend your ASIN over a competitor’s. Here are the 7 signals that determine whether Rufus — and agents like it — choose your listing.
