
Amazon’s New AI Agent for Sellers: What It Can (and Can’t) Do
Amazon added a Claude powered agent for sellers that fixes listings and flags stockouts. See what it covers, and the gaps still worth watching yourself.
Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.

Amazon added a Claude powered agent for sellers that fixes listings and flags stockouts. See what it covers, and the gaps still worth watching yourself.

Labor Day’s Sept 5–7 spike is shorter and more price-driven than back-to-school. Here’s the pre-weekend checklist for price floors, inventory velocity, and hijacker signals — plus what to check again on Monday.

Every listing monitor claims real-time alerts. Here’s the specific checklist to run before you switch off Bindwise — the gaps that actually trip sellers up, and where SentryKit honestly stands on each one.

Five tools, one comparison: AMZAlert, AmzMonitor, SellerSonar, Bindwise, and SentryKit — ranked by pricing model, alert depth, Buy Box intelligence, and who each one is actually built for.

Alexa+’s shopping engine — reviews, price tracking, auto-buy, order history — is now live in the UK, three weeks after Amazon removed the UK/EU Buy Box eligibility bar. Here’s what that combination means for your listings.

Amazon is reportedly testing “More Buying Choices” directly in search results, not just the product page. Here’s what’s changing and what to check on your listings now.

Amazon’s back-to-school demand spike runs August 5–20, and it’s already underway. Here’s the pre-spike checklist — price floors, inventory velocity, and hijacker signals — to protect your Buy Box before competition peaks.

New Marketplace Pulse data shows Rufus mostly ignores organic rank when recommending products. Here’s why that makes real-time Buy Box visibility more important, not less.

The Amazon Buy Box determines who gets the sale when multiple sellers list the same product. Here’s how it works, what Buy Box Wins means, and how to hold it.

Amazon’s new Bid+ Multiplier auto-raises ad bids during Lightning Deals and Prime Exclusive Discounts, then dials them back after. It has no visibility into who’s holding your Buy Box while it does. Here’s what to check before and during a deal window so higher ad spend doesn’t end up funding a competitor’s sale.