
Fewer Than 8,000 Sellers Own Half of Amazon’s $300B. Here’s What Separates Them.
7,760 sellers — 1.6% of the active US base — now produce 50% of Amazon’s $300B third-party GMV. Three years ago that threshold required 15,000 sellers. Here’s what the survivors do differently, what’s pushing everyone else out, and what to do about it if you’re not yet in the top tier.




