Amazon Just Killed Rufus. Here’s What “Alexa for Shopping” Means for Your Buy Box
Amazon retired Rufus on May 13 and folded it into Alexa for Shopping — a free, search-bar AI agent that answers the shopper before the click. Find out what genuinely changed for sellers.
Why Your Amazon Buy Box Keeps Rotating (and How to Stop It)
Buy Box rotation can quietly drain sales. Amazon may rotate the Buy Box between multiple eligible sellers based on price, fulfillment, inventory, and seller metrics. Here’s why it happens, how to spot it early, and ways to hold more Buy Box share.
How to Monitor Amazon Competitor Prices in Real Time
Amazon competitor prices can change fast, hurting Buy Box share, sales, and margins before you notice. Learn how real-time price monitoring helps sellers spot shifts early, react faster, and protect long-term profits consistently.