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Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.
Amazon’s new Bid+ Multiplier auto-raises ad bids during Lightning Deals and Prime Exclusive Discounts, then dials them back after. It has no visibility into who’s holding your Buy Box while it does. Here’s what to check before and during a deal window so higher ad spend doesn’t end up funding a competitor’s sale.
Amazon is quietly testing a login wall on reviews while keeping its AI “Customers say” summary open to everyone. I don’t think this is about reviews — it’s an early signal of a much bigger bet on who controls access to Amazon’s data as it pours billions into AI infrastructure.
Amazon is auto-creating Virtual Multipack listings on eligible single-pack ASINs — no request needed. You have until July 27 to see what’s been created and until August 10 to edit or delete it before it goes live. Here’s exactly where to check and what to do next.
Marketplace Pulse’s 2026 Seller Index found 38% of Amazon sellers distressed and only 23% thriving — and I don’t think that’s a competition story. It’s a margin story: fees and ad spend are quietly eroding P&Ls while unit share keeps consolidating toward fewer sellers. Here’s what actually separates the two groups, and it isn’t tooling.
From July 20, Amazon removes the Buy Box performance eligibility bar in the UK and EU — a separate mechanic from seller selection. The practical risk: unauthorised sellers no longer need a performance track record to compete for your Buy Box. Here’s what to watch.
Amazon raised Seller Fulfilled Prime’s delivery performance bar on July 6, with a per-ZIP delivery visibility tool expected later this year. Here’s what changed, who’s most exposed, and what to check against the new threshold now.
