Amazon’s New AI Agent for Sellers: What It Can (and Can’t) Do
Amazon added a Claude powered agent for sellers that fixes listings and flags stockouts. See what it covers, and the gaps still worth watching yourself.
Amazon Didn’t Add a New Violation Type — It Changed What Resellers Have to Prove
Sellers are calling it an unauthorized distribution violation. That category does not exist. What changed in 2026 is the evidence standard for resellers — and the gating that enforces it arrives with no notification, no violation record, and no clear way to appeal.
Amazon Business Hour Delivery Rate: 30 Sept Deadline
Amazon’s Business Hour Delivery Rate stops being advisory on September 30. Hold 90% on seller-fulfilled orders to Amazon Business buyers, or from October 30 those offers can be deactivated for Business customers — while your listing, your retail offer and your Buy Box all look completely normal.
What Amazon Will Announce at Accelerate 2026
Amazon Accelerate 2026 runs September 22–24 in Seattle, and Amazon won’t say what it plans to launch. But the 2025 announcement list points in one very specific direction — and shows you what Amazon still isn’t going to give you.
Amazon Content Partners: What It Really Changes
Amazon blocked ChatGPT’s crawlers, then launched a program paying creators to do the same thing on their own sites — in exchange for feeding Amazon’s AI shopping tools. Here’s what that trade actually means for brand visibility.
China Won Amazon’s Top 10,000. America Kept the Top 100.
Chinese sellers now outnumber US sellers in Amazon’s top 10,000 — but US sellers still hold 93.2% of the top 100’s revenue. Headcount and revenue tell very different stories.
Amazon Reviews Login Required? Here’s Why
Amazon is quietly testing a login wall on reviews while keeping its AI “Customers say” summary open to everyone. I don’t think this is about reviews — it’s an early signal of a much bigger bet on who controls access to Amazon’s data as it pours billions into AI infrastructure.
Amazon Seller Index 2026: 38% Distressed, 23% Thriving
Marketplace Pulse’s 2026 Seller Index found 38% of Amazon sellers distressed and only 23% thriving — and I don’t think that’s a competition story. It’s a margin story: fees and ad spend are quietly eroding P&Ls while unit share keeps consolidating toward fewer sellers. Here’s what actually separates the two groups, and it isn’t tooling.
Amazon Is Removing the Excuses — And Most Sellers Haven’t Noticed
Six quiet Amazon changes — review summaries before the click, split-variation reviews, no more Contact Customer, search weighing post-click signals, more Seller Central AI, and visible Subscribe & Save benchmarks — all point one direction: mediocrity isn’t hideable anymore.
Amazon Competitor Out of Stock: How to Capture the Keyword Ranking Window
When a top competitor goes out of stock, their keyword rankings soften and traffic redistributes. Most sellers find out too late. Here’s how the window actually works, what to do the moment the signal hits, and why timing is the only variable that matters.