Amazon Virtual Multipacks: Review Before July 27
Amazon is auto-creating Virtual Multipack listings on eligible single-pack ASINs — no request needed. You have until July 27 to see what’s been created and until August 10 to edit or delete it before it goes live. Here’s exactly where to check and what to do next.
Amazon Is Loosening the Buy Box Eligibility Bar in the UK and EU on July 20 — Here’s Who Shows Up Next
From July 20, Amazon removes the Buy Box performance eligibility bar in the UK and EU — a separate mechanic from seller selection. The practical risk: unauthorised sellers no longer need a performance track record to compete for your Buy Box. Here’s what to watch.
Amazon Tightened Seller Fulfilled Prime’s Delivery Bar on July 6 — And Added a Per-ZIP Promise Tool You Need to Watch
Amazon raised Seller Fulfilled Prime’s delivery performance bar on July 6, with a per-ZIP delivery visibility tool expected later this year. Here’s what changed, who’s most exposed, and what to check against the new threshold now.
Amazon’s July Fee Surcharge on Sub-$15 Items: The $0.38 Hit Nobody’s Repricer Is Modeling For
Amazon’s new July 2026 surcharge on sub-$15 FBA items stacks on top of existing fees and hits thin margins harder than the sticker number suggests. Here’s the real margin math and three ways sellers are responding.
How Amazon Brands Are Cutting TACoS With TikTok Content
TACoS keeps climbing for most Amazon sellers even when ad efficiency improves — because organic sales aren’t keeping pace. Here’s how brands are using TikTok content to build organic demand and pull TACoS back down without touching ad spend.
Amazon’s New Selection Program (2026) Launches July 30 — Bigger Credits, Same Old Blind Spot
Amazon’s New Selection Program relaunches July 30 with bigger credits for new-to-catalog ASINs. The credit rewards launching a listing — not keeping it safe once it’s live. Here’s the blind spot sellers should close before they expand.
Amazon Removed the Featured Offer Eligibility Gate — Here’s What Actually Changed
Amazon quietly removed the Featured Offer eligibility gate this July — every offer now enters the ranking pool directly. Here’s what actually changed, why it raises the bar rather than lowering it, and the signals sellers should be checking this week.
Amazon Search Query Performance Report: How to Use It for PPC and Organic Growth
Amazon’s Search Query Performance report shows exactly which keywords are driving impressions, clicks, and purchases for your listings — and how your share compares to the market. Here’s how to find the report, read its four key metrics, and translate the data into smarter PPC bids and organic keyword decisions.
Amazon Vine Program 2026: How It Works and Whether It’s Worth It
Amazon Vine lets eligible Brand Registry sellers get honest reviews from Amazon’s most trusted reviewers — but it comes with fees, unit limits, and real risk if your product isn’t ready. Here’s how the program works in 2026 and how to decide if it’s worth it.
Amazon Transparency Program vs Project Zero: Which Actually Protects Your Brand?
Amazon Transparency and Project Zero both fight counterfeiting — but they work at completely different layers. Transparency blocks fake units in the supply chain. Project Zero removes infringing listings faster. Here’s how to decide which one your catalog actually needs.