Unauthorized Brand-Name and ASIN Changes: The 2026 Hijack Vector Nobody’s Watching
Someone can change the brand name on your Amazon ASIN without your knowledge — no unauthorized seller required. Here’s how the attribute manipulation attack works in 2026, what it breaks in your catalog, and how Brand Catalog Lock stops it before the damage compounds.
Amazon Stopped Prepping Your FBA Inventory on January 1. Six Months On, Here’s What Changed.
Amazon shut down its US FBA prep services on January 1, 2026 — and then the FNSKU mandate hit on March 31. Six months later, here’s which sellers absorbed the change cleanly, which ones scrambled, and what the real cost picture looks like now.
Post-Prime Day Listing Audit: 6 Things to Check the Moment Prime Day Ends
Prime Day is over — and the next 24 hours are when most sellers make their first mistake. Run this 6-point audit to catch hijackers, Buy Box losses, suppressed listings, price floor breaches, content changes, and stockouts before they compound.
Commingling Is Over: What the FNSKU Split Means for Brand Owners vs. Resellers
Amazon’s March 31, 2026 commingling policy change split FBA inventory requirements between brand owners and resellers. Brand Registry representatives can still use manufacturer barcodes. Resellers must FNSKU every unit. Here’s what changed, why, and what to do now.
Amazon Account Health Assurance in 2026: The 72-Hour Window, Automated Enforcement, and What You Actually Get
Account Health Assurance sounds like a safety net for all sellers — but it’s eligibility-gated, and automated enforcement still acts before the 72-hour window opens. Here’s what AHA actually covers, who qualifies, and what to have in place before you need it.
Does Amazon Enforce MAP? No — Here’s What Actually Happens When a Seller Undercuts Your Price
Amazon will not enforce your MAP agreement — that’s a legal boundary it won’t cross. But that doesn’t mean you have no options when a seller undercuts your price. Here’s what actually happens, and what you can do about it.
5 Things That Go Wrong on Amazon During Prime Day — And How to Catch Each One
Prime Day brings a surge of traffic and a predictable set of listing threats. Here are the five most common problems that hit sellers during Prime Day, and the specific SentryKit alert that catches each one before it costs you sales.
The 2026 FBA Fee Changes, Decoded — Why the ‘+$0.08/unit’ Headline Is Misleading
The “+$0.08/unit” FBA fee headline that circulated in early 2026 is incomplete. The actual fee change is tiered — and sellers who repriced to the average are still losing margin on their highest-value products. Here’s the real breakdown.
Amazon Will Rewrite Your Title on July 27 If It’s Over 75 Characters — Here’s What to Do Before Then
Starting July 27, Amazon rewrites any product title over 75 characters automatically — no notification, no approval. Here’s how to audit your ASINs, use the new Item Highlights field to recover your keywords, and know when Amazon has already made changes to your listings.
Alexa for Shopping’s Auto-Buy Feature Just Made Hijackers More Dangerous
Alexa for Shopping’s auto-buy feature completes purchases automatically when any seller hits your target price — including unauthorized sellers. Here’s what that means for hijacker risk, and how the detection window for brand sellers has gone from hours to seconds.