5 Things That Go Wrong on Amazon During Prime Day — And How to Catch Each One
Prime Day brings a surge of traffic and a predictable set of listing threats. Here are the five most common problems that hit sellers during Prime Day, and the specific SentryKit alert that catches each one before it costs you sales.
The 2026 FBA Fee Changes, Decoded — Why the ‘+$0.08/unit’ Headline Is Misleading
The “+$0.08/unit” FBA fee headline that circulated in early 2026 is incomplete. The actual fee change is tiered — and sellers who repriced to the average are still losing margin on their highest-value products. Here’s the real breakdown.
Amazon Will Rewrite Your Title on July 27 If It’s Over 75 Characters — Here’s What to Do Before Then
Starting July 27, Amazon rewrites any product title over 75 characters automatically — no notification, no approval. Here’s how to audit your ASINs, use the new Item Highlights field to recover your keywords, and know when Amazon has already made changes to your listings.
Alexa for Shopping’s Auto-Buy Feature Just Made Hijackers More Dangerous
Alexa for Shopping’s auto-buy feature completes purchases automatically when any seller hits your target price — including unauthorized sellers. Here’s what that means for hijacker risk, and how the detection window for brand sellers has gone from hours to seconds.
What Amazon Brand Registry Protects — and the 5 Things It Doesn’t
Amazon Brand Registry enrolls 800,000+ brands — but it won’t stop a competitor from taking your Buy Box, an unauthorized seller from undercutting your price, or Amazon’s AI from rewriting your listing. Here are the 5 things Brand Registry doesn’t protect, and what does.
Best Amazon Brand Protection Software 2026 — Ranked and Compared
Amazon Brand Registry is essential for every enrolled brand — but it leaves five critical gaps unprotected. Here’s how Brand Registry, Project Zero, Transparency, and dedicated monitoring tools compare, and which combination actually covers your listings end to end.
Amazon’s Featured Offer Went Fulfillment-Neutral in November 2025 — Why “Lowest-Price FBA Wins” Is Now Wrong
Amazon removed its structural FBA preference from the Featured Offer algorithm on November 1, 2025. Merchant-fulfilled sellers can now win without a price or delivery edge. Here’s what changed, how the tolerance band works, and what FBA, SFP, and wholesale sellers need to do differently.
Helium 10 Removed Its Starter Plan in April 2026 — Here’s What $129/mo Actually Gets You (And What It Doesn’t Monitor)
Helium 10 removed its $39/mo Starter plan in April 2026 — and cut Platinum’s Alerts to 5 ASINs lifetime at the same time. Here’s what $129/mo actually covers, where the gaps are, and what alternatives cost for sellers who need real monitoring coverage.
Wholesale Amazon Buy Box Strategy 2026: How to Win Your Share When 3+ Sellers Are Competing
Wholesale Buy Box isn’t winner-take-all — it’s a rotation game. On a 3–4 seller ASIN, 40–60% share is healthy. Here’s how Amazon allocates rotation, the 5 levers that move your percentage, and why chasing 70%+ share without a price floor is the fastest way to destroy your margins.
Amazon Listing Suppressed? Here’s How to Diagnose It and Fix It Fast (2026)
Amazon listing suppressed? Before you edit anything, check which of the 3 suppression types you have — search, listing, or offer. Each has a different fix. This guide walks through the 72-hour diagnostic, the 6 most common causes in 2026, and how to recover fast.