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Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.
Alexa for Shopping’s auto-buy feature completes purchases automatically when any seller hits your target price — including unauthorized sellers. Here’s what that means for hijacker risk, and how the detection window for brand sellers has gone from hours to seconds.
Amazon Brand Registry enrolls 800,000+ brands — but it won’t stop a competitor from taking your Buy Box, an unauthorized seller from undercutting your price, or Amazon’s AI from rewriting your listing. Here are the 5 things Brand Registry doesn’t protect, and what does.
Amazon Brand Registry is essential for every enrolled brand — but it leaves five critical gaps unprotected. Here’s how Brand Registry, Project Zero, Transparency, and dedicated monitoring tools compare, and which combination actually covers your listings end to end.
Three pricing axes dominate Amazon monitoring tools: per-ASIN, order-volume, and suite-tier. Only one maps to what monitoring actually does. Raghav Tiwari breaks down the difference — and why the pricing model a tool chooses tells you exactly what it thinks it’s selling.
Amazon is now actively modifying listing content — through its official Enhance My Listing tool and, according to Seller Labs’ reporting on internal documents, a much larger reported initiative called Project Starfish. Here’s what brand sellers need to know, what’s confirmed, and how to protect your catalog.
Amazon removed its structural FBA preference from the Featured Offer algorithm on November 1, 2025. Merchant-fulfilled sellers can now win without a price or delivery edge. Here’s what changed, how the tolerance band works, and what FBA, SFP, and wholesale sellers need to do differently.
