Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.

Amazon New Selection Program: Eligibility Before Oct 31
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Amazon New Selection Program: Eligibility Before Oct 31

Amazon’s New Selection Program auto-applies fee credits to eligible new branded ASINs — but only through October 31, 2026, and only if your ASIN clears a specific set of account- and ASIN-level criteria. Here’s the full eligibility checklist, what commonly disqualifies a launch, and why Buy Box risk is a separate problem from the credit itself.

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Amazon Seller Central Passkeys: What They Protect
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Amazon Seller Central Passkeys: What They Protect

Amazon is rolling out passkeys to every Seller Central account this July — a real fix for credential phishing. But passkeys only guard the login screen. They won’t catch a Buy Box hijack, a fraudulent brand claim, or a listing Amazon changes on its own. Here’s the gap sellers still need to watch.

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