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Amazon’s 2026 FBA fee changes are reshaping seller margins faster than most realize. This guide breaks down the latest fulfillment, storage, and low-inventory fees, the hidden costs sellers often overlook, and practical ways to reduce unnecessary charges while protecting profitability on Amazon.
The Amazon Buy Box determines who gets the sale when multiple sellers list the same product. Here’s how it works, what Buy Box Wins means, and how to hold it.
Amazon’s New Selection Program auto-applies fee credits to eligible new branded ASINs — but only through October 31, 2026, and only if your ASIN clears a specific set of account- and ASIN-level criteria. Here’s the full eligibility checklist, what commonly disqualifies a launch, and why Buy Box risk is a separate problem from the credit itself.
Amazon is rolling out passkeys to every Seller Central account this July — a real fix for credential phishing. But passkeys only guard the login screen. They won’t catch a Buy Box hijack, a fraudulent brand claim, or a listing Amazon changes on its own. Here’s the gap sellers still need to watch.
Google’s Universal Commerce Protocol just went live inside AI Mode search, letting shoppers buy directly from results with no storefront involved. It’s limited to a couple of retailers, and Amazon isn’t one of them yet. Here’s why sellers should watch this closely, not react to it.
A bad actor can file a trademark on your brand name, enroll in Amazon Brand Registry, and get your real listings suspended — and it looks nothing like a typical hijack. Here’s how the fraud pattern actually works, what you can do to prevent it, and why SentryKit’s role starts only after a claim already succeeds.
Amazon’s new Bid+ Multiplier auto-raises ad bids during Lightning Deals and Prime Exclusive Discounts, then dials them back after. It has no visibility into who’s holding your Buy Box while it does. Here’s what to check before and during a deal window so higher ad spend doesn’t end up funding a competitor’s sale.
