The request shows up in Performance Notifications: verify your identity on a video call. Or verify your address by a set date “to avoid disbursements hold.” Sometimes it lands on an account that has been selling for years.
Amazon video verification is a document check on camera. Amazon wants to see the original ID and statement you registered with, held up live by someone who knows how the business runs. Book it quickly, bring the originals, and expect the review after the call to run past the 3 to 5 business days Amazon quotes. While it runs, keep an eye on your listings and your payouts.
Amazon rarely says why. An Amazon moderator has said verification can mean a video call, documents or a supply chain check, depending on the situation (Amazon Seller Forums). These are the three requests sellers see most:
| Request | What Amazon wants | Where you see it |
|---|---|---|
| Identity verification by video call | Your original government photo ID and a bank or card statement issued in the last 180 days, shown live | Performance Notifications; Settings, then Identity Information |
| Address verification | Proof of your primary operating address, by a deadline | A Seller Central notice with a hold date, and sometimes a deactivation date |
| Verification during an account review | The same documents, sometimes newer ones | Performance Notifications; reports say listings can come down and funds can be held while it runs |
A request on its own isn’t a violation. It’s Amazon checking that the person running the account is still the person who registered it.
A step-by-step guide on the Amazon Seller Forums lays out the process (Amazon Seller Forums):
Who sits in front of the camera matters more than most guides admit. One commenter in that thread said a company’s legal representative, not involved day to day, answered incompletely and the account was deactivated. I’d treat the call like an audit of your registration file. Anything that doesn’t match what you submitted is what slows it down.
Check inside Seller Central, never through a link in an email. A real request appears in Performance Notifications or on your Identity Information page. Treat any email asking you to re-verify as a pointer, not the request itself. If you can’t find the request after logging in yourself, don’t upload anything.
Then look at what the account is already showing. Are payouts on hold? Are listings still active? Has your Account Health rating moved? Those three tell you how urgent this is.
While a review runs, the first sign is often a status change or listings going dark. SentryKit emails you when your account status or Account Health rating changes, and when one of your listings is suppressed or loses the Buy Box, so you know which ASINs are affected without checking every hour.
Amazon’s answer on the UK thread: “While the standard review period is 3 to 5 business days, delays can occur due to a higher volume of verification requests or the need for additional review by our teams.” The forum reports above run from one to several weeks.
Silence usually means the review isn’t finished, not that you failed. An Amazon moderator once explained that no rejection means the review simply hasn’t finished (Amazon Seller Forums). Follow up in the same case rather than opening new ones, and watch Performance Notifications. If the call went badly, book another. If you showed your documents and the account is still deactivated, contact Account Health or Seller Support.
If the review ends in a rejection and funds stay frozen, that’s the point where paying a specialist makes sense. Before that, most of the work is paperwork you already have.
Before the call
After the call
SentryKit can’t see verification requests; those live only in Seller Central. What it sees is the fallout. It emails you when your account status or Account Health rating changes, and when an ASIN is suspended or blocked or loses the Buy Box, in every marketplace you sell in. If your account is already under pressure, read how Account Health Assurance works too. Plans start at $19/month with a 14-day free trial. See pricing.
The call takes minutes. What decides it is whether your paperwork matches what you told Amazon when you signed up.
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The originals of the documents you submitted at registration: a government-issued photo ID and a bank or credit card statement issued within the last 180 days.
Amazon says the standard review period is 3 to 5 business days, but sellers report waits of several weeks when volume is high. Watch Performance Notifications and follow up in the same case.
Not always. Some sellers report payouts held while listings stay up. October 2026 reports describe listings removed and funds held during Section 3 account reviews.
Check in Seller Central directly. A real request appears in Performance Notifications or on your Identity Information page. Don’t upload documents through a link in an email.
Amazon notifies you to reschedule. If the call went badly, book a new one. If you showed your documents and the account is still deactivated, contact Account Health or Seller Support.
Raghav Tiwari · Founder, SentryKit
Raghav is the founder of SentryKit. He spent years running his own Amazon storefronts before building it, and writes about Buy Box strategy, competitive intelligence, and the platform shifts sellers can’t afford to miss.
