Amazon reviews hold enormous power. They influence buyer decisions, shape product credibility, and directly affect sales or shopping experience. According to a 2023 BrightLocal study, 87% of consumers read online reviews before buying — and on Amazon, reviews carry even more weight because of the intense competition.
But what if a review needs to be changed or removed?
Whether you’re a buyer who had a change of heart or a seller trying to protect your brand, it’s essential to understand the correct, compliant, and ethical ways to edit, remove, or manage Amazon reviews.
This guide explains exactly how both buyers and sellers can change or influence reviews — without violating Amazon’s rules.
Common reasons include:
You received replacement or follow-up support
You realized the issue wasn’t the seller’s fault
Long-term use changed your opinion
You posted the review by mistake
You want to provide updated, accurate information
Updating your review helps buyers make better decisions.
Log in to Amazon.
Go to Accounts & Lists > Your Orders.
Find your product and click “Write a product review.”
Amazon will pull up your existing review — click “Edit review.”
Save your changes.
Be specific and detailed
Give context (usage duration, comparison, environment)
Add updates if the situation changed
Avoid emotional or personal attacks
Amazon prioritizes clear, helpful, shopper-focused reviews.
No — unless the review violates Amazon rules such as:
Profanity or hate speech
Personal information
Spam or promotional content
Fake or irrelevant reviews (“arrived late,” unrelated issues)
If you believe removal is justified:
Go to Seller Central
Navigate to Reports > Feedback
Select the review
Click Request removal
Explain the violation
For reference, check: [Amazon Customer Review Policies]
Yes — ONE time, and ONLY within Amazon’s communication guidelines.
You may contact the buyer via the Buyer-Seller Messaging System to resolve the issue, but you cannot:
❌ Ask directly to change a review
❌ Offer incentives, refunds, or replacements in exchange
❌ Pressure or guilt-trip the customer
Focus on solving the issue.
“Hi [Customer Name],
Thank you for your feedback and we’re truly sorry for the inconvenience. We’d love to make this right. Please let us know how we can assist further.
If your experience has improved, you’re welcome to update your review — though there’s absolutely no pressure.
Thank you again for helping us improve.”
Even if the review cannot be removed, your public response can influence future buyers.
Respond within 24–48 hours
Stay calm, positive, professional
Acknowledge the issue
Offer resolution privately
Avoid blame or defensiveness
“We’re sorry to hear about your experience. Please reach out to our support team at [email] so we can help resolve this. Thank you for your feedback — it helps us improve.”
Your responses are read by thousands of potential buyers — treat them as brand-building opportunities.
Reviews impact:
Search rankings
Buy Box eligibility
Conversion rates
Brand reputation
Customer trust
Both buyers and sellers should handle reviews responsibly and transparently.
SentryKit makes Amazon review monitoring effortless by giving sellers:
Instant alerts for new product reviews
Notifications for rating drops
Sentiment analysis & review trends
Review velocity tracking
Automated insights to respond faster
SentryKit integrates directly with Amazon Seller Central, offering fast, accurate, Amazon-focused monitoring — unlike tools such as FeedbackWhiz or Helium 10 that overwhelm users with dashboards.
Whether you’re managing a single ASIN or dozens, SentryKit ensures you’re informed the moment a new review comes in.
Changing an Amazon review — whether editing your own as a buyer, or ethically influencing feedback as a seller — must be done thoughtfully and within Amazon’s rules.
A transparent, well-managed review strategy builds long-term trust and improves product performance.
Monitor your listings with SentryKit — 1 ASIN free forever. Start monitoring today
