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Top Rated Reviews Alert  ·  Included on Every Plan

Know which reviews Amazon is featuring at the top of your listing — before buyers make their decision.

The featured reviews section is the most-read content on your product page. SentryKit fires the moment Amazon changes which positive or critical review it's promoting — so you always know what new buyers see first, and you can act before it costs you conversions.

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30-day free trial
No credit card required
All ASINs monitored from day one
Near
real-time — fires when Amazon changes the featured review on your listing
Both
positive and critical featured reviews tracked — not just negative changes
Full text
complete review content on every alert — star rating, text, verified status
30 days
Free trial — full review monitoring from day one, no credit card
Two States, Two Types of Action

A critical review featured prominently costs you conversions.
A positive one featured well earns them.

Amazon surfaces two types of reviews prominently on every listing — the most helpful positive review and the most helpful critical review. These are read by the majority of buyers before they scroll. SentryKit fires the moment either one changes — so you know when a damaging critical review has been promoted, and when a strong positive review has moved into a position to convert.

Critical Review Featured
A negative review has been promoted to the top of your listing's critical reviews section.
Amazon's algorithm has moved a low-rated review into the most visible position on your listing. Every buyer who scrolls past the hero images now sees this review first. The faster you know, the faster you can respond publicly — or assess whether the review is eligible for removal.
SentryKit alert includes
Full critical review text — the exact content buyers are reading Star rating and verified purchase status ASIN and direct link to the review in Seller Central Near real-time — fires when the featured review changes
Top Review Updated
A strong positive review is now the first thing buyers see in the featured reviews section.
A newly featured positive review is one of the highest-value signals your listing can produce. The language a verified buyer uses in a featured review is the language future buyers trust most. SentryKit surfaces the change so you can capture the copy signal immediately.
SentryKit alert includes
Full 5-star review text — buyer language verbatim Verified purchase status confirmed ASIN the featured review appeared on Pattern signal — track which benefits buyers highlight most
Most sellers only see the featured reviews when they visit their own listing. A critical review can be prominently featured for days before you notice — by which point it has been read by every buyer who visited your listing in that window. SentryKit closes that gap to near real-time.
The Alert

Here's exactly what lands in your inbox
when the featured review on your listing changes.

SentryKit doesn't just notify you that something changed. It delivers the full review text, star rating, verified purchase status, and the ASIN — so you can act before opening Seller Central.

A critical review just moved to the top of your listing. You knew before buyers read it.
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From Alert to Action

The alert tells you what changed.
Here's how sellers act on the data.

Knowing which review Amazon is featuring is only valuable if you act on it fast. SentryKit's Top Rated Reviews Alert is built to make that action immediate — whether it's a critical review that needs a public response, a guideline violation worth reporting, or a positive review that's telling you something about your listing copy.

Critical Review Featured — Response Path
1
Read the full review text — understand what the buyer is actually saying before you respond.
The alert delivers the complete review text so you can assess it immediately. A complaint about a product defect from a verified buyer is a different situation to a shipping damage complaint or a buyer who misread the listing. The root cause determines whether the right response is a replacement offer, a clarification, or a product fix — and each requires a different tone and approach.
2
Respond publicly within 24 hours — the response is as visible as the review itself.
Go to Seller Central → Product Reviews and post a public response. A featured critical review with a prompt, professional response looks very different to buyers than one left unanswered. Acknowledge the experience, offer to resolve via direct contact, and keep the response constructive. Avoid being defensive — future buyers read both the review and the response when making their decision.
3
Check the review for Amazon's community guidelines violations.
A featured critical review that contains personal information, profanity, a competitor URL, an incentivised review disclosure, or content unrelated to the product may be eligible for removal. Use the Report abuse link on the review page in Seller Central. Be specific — cite the exact guideline the review violates. Successfully removing a prominently featured negative review eliminates it from the most-read section of your listing entirely.
4
Assess whether the complaint signals a recurring product issue.
A single featured critical review may be an outlier. If the same fault — a leaking seal, a sizing issue, a specific defect — appears across multiple reviews, you have a product signal that no amount of public responses will fix. Check your review history for recurring language. If you're seeing a pattern, the right escalation path is to your supplier or your packaging team — not just your Seller Central inbox.
Top Review Updated — Signal Path
1
Note the exact language the buyer used — this is your listing's highest-trust copy signal.
A featured review is the most-read piece of content on your listing that you didn't write. The specific phrases a verified buyer uses to describe the product are the phrases future buyers search for and trust. "Holds shape", "sturdy enough for daily use", "perfect fit for the pantry" — these are your strongest bullet point signals, delivered by a real buyer in their own words. Log them immediately for your next listing copy review.
2
Compare the featured review language against your current title, bullets, and A+ content.
If the featured review consistently uses language that doesn't appear in your listing, that's a gap. Buyers describe benefits in concrete, functional terms — the language in featured reviews is often more conversion-focused than marketing language. When three or more prominent reviews mention the same benefit, that benefit should be in your first two bullet points.
3
No urgent action required — let the signal build.
A strong featured positive review is working for you without any intervention. SentryKit will alert you if it changes — so you can monitor the signal without checking manually. Focus on the copy insights the featured review surfaces, and apply them in your next listing update.
How It Works

Featured reviews change without warning.
SentryKit makes sure you're the first to know.

Amazon can promote any review on your listing to the featured position at any time — a review posted months ago can suddenly become the first thing buyers see. SentryKit monitors featured review status across your full catalog so you always know what's prominent, and you can act the moment it changes.

Fires When the Featured Review Changes
Near real-time delivery the moment Amazon promotes a new review to the featured position on your listing. A critical review can move into the top spot at any time — a seller who sees it in near real-time responds in hours, not days.
Full Review Text Delivered on Every Alert
Not a summary — the complete review text, verbatim. You can assess whether to respond, flag, or use the language in your listing copy before opening Seller Central. Everything you need to act is in the alert.
Tracks Both Positive and Critical Featured Sections
Amazon surfaces both a most helpful positive review and a most helpful critical review prominently. SentryKit monitors both — so you catch a critical review promotion the same moment you'd catch a positive one moving up.
30-Day Free Trial — All ASINs, Every Plan
Top Rated Reviews alerts are included on every SentryKit plan. Starter ($19/mo) — up to 2,000 orders/month, featured review monitoring on all ASINs. Pro ($49/mo) — up to 10,000 orders/month. Both plans include a 30-day free trial, no credit card required.
All SentryKit alerts — 20+ signals, every layer of your listing
Buy Box Alert
Lost vs Suppressed — separate alerts, separate recovery paths.
Price Change Alert
Floor breach and competitor undercut — two separate signals.
Hijacker Alert
Unauthorized seller on your ASIN with full seller profile.
Latest Reviews Alert
Every new review fires an alert — 1-star through 5-star.
Suspended Listing
Listing taken down — with policy notice and case ID details.
Search Suppression
Listing removed from Amazon search results entirely.
Add to Cart Button
Add to Cart removed from your product page without Buy Box loss.
FBA Stock Alert
FBA inventory hit zero — Buy Box at immediate risk.
FBM Stock Alert
FBM stock levels dropping below your set threshold.
Sales Volume Alert
Unusual sales movement vs your rolling baseline.
FBA Fee Change
Amazon updated the FBA fulfilment fee on your ASIN.
Product Details Change
Title, bullet points, or description edited on your listing.
Main Image Changed
Primary product image swapped — with before/after record.
Category Change
ASIN moved to a different Amazon category — affects rankings and fees.
Parent Product Change
ASIN reassigned to a different parent variation.
Best Seller Badge
#1 Best Seller badge won or lost on your ASIN.
Amazon's Choice
Amazon's Choice badge gained or removed from your listing.
Subscribe & Save
Subscribe & Save eligibility changed on your ASIN.
Explore all SentryKit Alerts →

Know which reviews Amazon is featuring — and act before buyers make their decision.

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Frequently Asked Questions

SentryKit's Top Rated Reviews Alert monitors changes to the featured reviews on your Amazon listings — the prominent positive and critical reviews that Amazon surfaces at the top of your product page. These are the reviews buyers see before scrolling through the full review list, and they have a disproportionate impact on conversion. The alert fires when Amazon changes which reviews are featured, so you always know what buyers are reading first.
SentryKit's Top Rated Reviews Alert fires in near real-time when a change to the featured reviews on your listing is detected. Featured review changes can happen at any time — a newly posted review can displace an existing featured one, or Amazon's algorithm can reshuffle which reviews appear prominently. The faster you see the change, the faster you can respond.
The Latest Reviews Alert fires every time a new review is posted on your ASIN — it tracks all new reviews. The Top Rated Reviews Alert monitors which reviews Amazon is featuring prominently on your listing page. A review posted months ago can suddenly become a featured review — the Top Rated Reviews Alert catches that change. Both alerts are included on every SentryKit plan.
Every SentryKit Top Rated Reviews Alert includes: the star rating of the newly featured review, the full review text, whether it is a positive or critical featured review, the verified purchase status, and the ASIN the change occurred on. This gives you everything you need to respond, flag, or update your listing copy without opening Seller Central.
If the featured critical review violates Amazon's community guidelines — containing personal information, profanity, incentivised language, or content unrelated to the product — it may be eligible for removal. Use the Report abuse link in Seller Central and be specific about which guideline is violated. Successfully removing a prominently featured negative review can meaningfully improve listing conversion. SentryKit's alert gives you the full text immediately so you can assess eligibility without delay.
Start a 30-day free trial at live.sentrykit.com/signup — no credit card required. Connect your Amazon Seller Central account and SentryKit begins monitoring featured review changes across your full catalog immediately. Top Rated Reviews alerts are included on every plan alongside all 20+ other alert types.