How to Change an Amazon Review? (Guide for Sellers & Buyers)

Introduction 
Amazon reviews hold enormous power. They can make or break a product's credibility, influence buyer decisions, and directly impact your sales or shopping experience. 

In fact, according to a 2023 BrightLocal study, 87% of consumers read online reviews before making a purchase decision. On Amazon, where options are overwhelming and competitors are just a click away, reviews play a critical role in shaping both visibility and buyer trust. 

But what happens if a review needs to change? Whether you're a buyer who had a change of heart or a seller managing brand perception, it’s important to understand Amazon’s rules and options around review edits, removals, or responses. 

In this guide, we’ll break down how both buyers and sellers can change, manage, or influence reviews on Amazon—ethically and within Amazon’s guidelines. 

For Buyers: How to Edit or Delete Your Amazon Review 

Why You Might Want to Change a Review 
There are several common reasons you may want to revisit your product review: 

• You received follow-up support or a replacement product 
• You realized the issue wasn’t the seller’s fault 
• Your experience improved after the purchase 
• You left the review in error 
• You want to reflect updated long-term usage of the product 

Changing your review can help ensure other buyers get accurate, helpful information, especially if your initial experience changed. 

Steps to Edit an Amazon Review 

1. Log in to your Amazon account. 
2. Navigate to "Accounts & Lists" > "Your Orders." 
3. Find the product you reviewed and click "Write a product review"—even if you've already reviewed it. 
4. You’ll be taken to your existing review. Click "Edit review." 
5. Make your changes and click save. 

Steps to Delete an Amazon Review 

1. Repeat steps 1–3 above. 
2. Instead of editing, click the "Delete review" button. 

Note: It may take a few hours for changes to reflect across all devices and listings. 

Important Reminders 

1. You can only edit or remove reviews you wrote. 
2. Amazon doesn’t allow multiple reviews for the same product from the same account. 
3. Reviews must comply with Amazon’s Community Guidelines at all times, even after edits. 

📝 Tips for Writing Helpful Reviews (and Updates) 

Amazon relies on review quality to inform its algorithm and assist buyers. Here’s how to make your review more valuable: 

1. Be specific: Mention what you liked/disliked about the product (quality, packaging, shipping, durability, etc.) 
2. Include context: Share how long you’ve used it or what other alternatives you tried. 
3. Use updates: If something changed—like customer service resolved an issue—add a short update at the top. 
4. Avoid personal attacks or vague negativity: Reviews should focus on the product and service, not emotional venting. 

The more objective and informative your review, the more helpful it is to future buyers—and to Amazon’s system. 

For Sellers: How to Handle Negative Amazon Reviews 

Can You Remove a Buyer’s Review? 

Not directly. Amazon only removes reviews that violate its Community Guidelines, which include: 

• Profanity, hate speech, or offensive content 
• Promotional links or spam 
• Personal details (e.g., phone numbers, emails) 
• Fake reviews from non-customers 

If you believe a review violates policy: 

1. Go to Seller Central > Reports > Feedback 
2. Select the review in question and click "Request removal" 
3. Provide a reason—such as TOS violation or abusive content 

Amazon will then investigate and determine whether the review should be removed. 

Can You Ask the Buyer to Change Their Review? 
Yes—but only once and within Amazon’s communication guidelines. You're allowed to politely follow up using the Buyer-Seller Messaging system to attempt resolution. 

Best Practices: 

• Acknowledge the issue and apologize sincerely 
• Offer a solution, refund, or replacement (but never in exchange for a review change) 
• Do not pressure or incentivize the customer 
• Keep tone professional, empathetic, and respectful 

Sample Message: 

"Hi [Customer Name], 

Thank you for your feedback. We're truly sorry for the inconvenience and want to make things right. Please let us know how we can assist further. If your experience has improved, you’re welcome to update your review, though there’s absolutely no pressure. Either way, we truly appreciate your support." 

💬 How to Strategically Respond to Negative Reviews 

Even if a review can’t be changed or removed, your public response matters. 

• Act fast: Respond within 24–48 hours to show active brand management. 
• Stay positive: A defensive or emotional reply will harm your brand more. 
• Take responsibility: Even if the issue wasn’t your fault, empathy goes a long way. 
• Offer an offline solution: Provide contact info or suggest continuing the conversation in private. 

Example Response: 

“We’re really sorry to hear about your experience, and we understand your frustration. We’re committed to customer satisfaction and would love the opportunity to resolve this. Please reach out to our support team at [email]. Thank you for your feedback—it helps us improve.” 

Remember: other potential buyers read your responses to negative reviews. It’s a chance to build trust, not just defend your product. 

Why Review Management Matters 

For both buyers and sellers, Amazon reviews influence: 

• Search rankings 
• Buy Box eligibility 
• Conversion rates 
• Brand trust 
• Customer decision-making 

Actively managing reviews—either by revisiting your own as a buyer, or engaging respectfully as a seller—ensures a healthier ecosystem for everyone. 

How SentryKit Helps Sellers Monitor Reviews 

SentryKit is a powerful tool designed to help Amazon sellers stay ahead of feedback—especially negative reviews that could hurt sales. 

With SentryKit, you can: 

• Receive real-time alerts for new product reviews 
• Track rating trends over time 
• Get notified about sudden rating drops 
• Monitor review velocity and sentiment 
• React faster to negative feedback with pre-built templates 

Seamless Amazon Integration 

SentryKit syncs directly with Amazon Seller Central, making setup simple. Unlike general review trackers, it’s built specifically for Amazon’s ecosystem. Compared to competitors like FeedbackWhiz or Helium 10, SentryKit emphasizes speed, simplicity, and automated insights. 

Whether you're a solo brand owner or managing a multi-ASIN portfolio, SentryKit ensures you’re never caught off guard. 

🔍 SEO Tip for Sellers (Sidebar) 

Want better product visibility?  Here’s how managing reviews improves SEO inside Amazon: 

• Higher average ratings = Higher placement in Amazon search results 
• More reviews = Greater product credibility & click-through rates 
• Faster response time = Better customer satisfaction scores 
• Consistent positive feedback = Greater eligibility for promotions like Amazon Choice 

👉 Regularly monitoring and ethically influencing reviews can directly lead to more sales. 

Final Thoughts 
Changing an Amazon review isn’t complicated—but it should be done thoughtfully. Buyers should update reviews when experiences evolve, and sellers must handle negative feedback respectfully and within Amazon’s rules. 

By understanding the boundaries and best practices, both buyers and sellers can contribute to a more transparent and trustworthy Amazon marketplace. 

Want to never miss another review? Try SentryKit free for 30 days and stay ahead of the narrative.